Exploring Structured Data With A Google Chrome Snippet

© Franco Folini

Exploring the Structured Data included in web page can be challenging for people without a technical background. Structured Data is very important for SEO, and we need an easy way to look at the Structured Data of our web pages as well to the web pages of our competitors.
To look at the Structured Data you need to scan the HTML source code of the page and locate the specific <script> tags that contain the structured data. Then you have to look inside the tag and figure out the meaning of the JSON code. Many times the JSON code has been compressed making it almost unreadable for humans. The only way to make the Structured Data more readable would be to copy the JSON code from the page and paste it in a JSON Formatter.
To make this exploration a little bit easier and simpler for non technical people, I created a small Google Chrome Snippet that you can easily add to your Google Chrome and use on any webpage you like to analyze. The snippet will locate the Structured Data and will present it to you in a nicely formatted way.

How To Add the Snippet to Google Chrome DevTools

There a simple list of steps to take to add the snippet:

1. Open the Google Chrome DevTools. The are several ways, and the simplest is to use a keyboard…