Before the checkout, make sure to offer your customer an upsell option. Carefully select the products to recommend for upselling. Then, motivate your customer to spend the additional dollars, e.g., by throwing in a free shipping gift if they purchase now. If you don’t have any upsell products, consider offering…

Having Social Media links and buttons on your site is important, but remember that you are on Social Media to drive visitors to your site, not the other way around. I recommend to place Social Media links on the page’s footer, never close to the primary CTA. Social Media Share buttons…

Data is a powerful source of information for marketing and eCommerce: from hints for new opportunities to flags of current or upcoming issues. But, when analyzing our data, we need to be aware of confirmation bias. As described by Ronald H. …