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UX’s Worst Enemies Aren’t Who You’d Expect
We all agree that UXs are not always at the level we, as users, deserve, despite many companies’ sincere desire and ambition to improve them. Sadly, the worst offenders of high-quality UX live and operate within the same companies in charge of the UX.
Who are those people or departments actively sabotaging any improvement to the UX? They call themselves monetization experts and their goal is to squeeze every penny out of a product or service, no matter what. On top of making users’ lives miserable, their decisions generate new UX monsters and kill the branding strategy of the digital marketing departments.
As users, too many times, we get assaulted by intrusive popups promoting irrelevant lateral products and services. Other times, we see the number of steps required to reach our objectives doubles because of annoying recommendations and suggestions pushing us toward unnecessary upgrades, side-grades, cross-grades, upsells, etc.
I assume there is also a generational factor at play. Apparently millennials understand the necessity of ads in order for brands to inform the public of their products and services (79%) and many say that overall, ads don’t…
