Tracking & Privacy: From Browser Cookies to Google FLoC
8 min readJun 20, 2021
Are you concern or just curious about the new FLoC algorithms by Google? Is FLoC better or worst than traditional 3rd party cookies? What would be the impact of FLoC technology on Digital Marketing? How about your privacy? With FLoC, will marketers still able to retarget you? Is FLoC active on my Chrome browser?