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Tracking & Privacy: From Browser Cookies to Google FLoC
Are you concern or just curious about the new FLoC algorithms by Google? Is FLoC better or worst than traditional 3rd party cookies? What would be the impact of FLoC technology on Digital Marketing? How about your privacy? With FLoC, will marketers still able to retarget you? Is FLoC active on my Chrome browser?
This topic is complex and comes with important implications for our privacy and for the daily work of many Digital Marketers. Let’s start with some basic. Feel free to skip the initial sections if you are already familiar with those concepts and technologies.
What is a 1st Party Cookie?
When you visit a website, like CNN.com, your browser allows the website to leave small pieces of information on your computer. These are called cookies. Some cookie will be automatically deleted at the end of your browsing session, while other will remain on your browser for a very long time. The website that creates the cookies can specify the lifespan of each cookie. As we know, we can always go to the browser settings and delete all the browser cookies or only the cookies associated to a specific website. For Internet users that are very concern about their privacy, browser offer the option to block all the cookies. Because cookies are an integral part of how many websites work, disabling…
