Is Google Ads Search Certification Worth Getting?

© Franco Folini

After recommending my Digital Marketing Bootcamp students multiple times to take the Google Ads Search Certification test (and get the extra credits), it was my turn to take it. I wanted to show them I know what I’m talking about and that it’s doable. Luckily, I was able to pass it the first time and I got my Google Certificate! Now they don’t have anymore excuses to skip it.

Why Google Ads Search Certification is important?

The Google Ads Search Certificate is essential for any person in the Digital Marketing industry for multiple reasons:

• It’s a way to test your knowledge and understanding of this strategic tool and technology.
• It provides a slight boost in your career, making you better at leveraging Google Ads’ power and features.
• Adding the certificate to your resume and LinkedIn profile will certainly make your resume more attractive to future employers.
• Becoming certified shows that you have strong digital skills and are motivated to learn, two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.
• The Google Certificate will last only one year. While this short lifespan reflects the quick…