I’ll Be Teaching a Digital Marketing Bootcamp at UC Berkeley Extension

© Franco Folini

It’s official! I’ll be teaching a Digital Marketing Bootcamp at UC Berkeley Extension. I’m very happy I was able to get the position. It will be a great opportunity for me to re-learn marketing and also to go back to teaching after so many years. My last class, as a professor / teacher, was at the University of Parma, in Italy, back in year 2001!

Syllabus

In just 24 weeks, you will dive into a comprehensive curriculum that covers all of the fundamental concepts necessary to become skilled in digital marketing and step into the industry. You will get hands-on training in:

Marketing Strategy

• Brand Strategy
• Brand Building
• Campaign Development
• Lead Generation
• Conversion Funnels
• Marketing Metrics
• Marketing Optimization
• Product/Market Fit

Digital Advertising

• Pay-Per-Click
• Budgeting