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I wrote a Chrome Extension to perform on-page SEO analysis
The purpose of an HTML page is to provide content, styles, or behaviors to the browser to visually render the page and manage the interactions with the end-user. In addition, however, there are sections of the HTML, hidden from the end-user, added to monitor the page usage and help bots like Googlebot and Bingbot understand the page’s content, structure, and purpose when they visit the page.
Google Search Engine ranks every page by evaluating both HTML parts: user-oriented and bot-oriented. Revealing and analyzing the hidden parts can be a trivial task for a web developer with basic technical skills. However, it could be challenging for a digital marketer or anybody else to perform this on-page SEO analysis without technical skills. Therefore, we need tools to reveal, explore, and analyze these critical factors influencing on-page SEO. We should be able to check that information without having to become HTML gurus. Accessing this information is crucial because Google Search Engine heavily relies on it when deciding the page’s position on the SERP(Search Engine Result Pages.) I experienced this accessibility issue firsthand by watching my students of the Digital Marketing Bootcamp struggling to locate and analyze meta tags and structured data on a web page.
