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How To Create Facebook Audiences and Campaigns Without a Business Account
Facebook is the world’s largest social media giant. Over 2.85 billion users in the world use Facebook to connect with family and friends and interact with the brands they love.
This is a simple step-by-step guide for the basic features of Facebook Ads Manager. The sequence of steps will guide you through the creation of a retargeting audience, a lookalike audience and a simple campaign that will use one of the two audiences.
I created this guide for my students at the Digital Marketing Bootcamp as a first approach to Facebook Ads.
Please make sure that your account is not brand new. Facebook might blocks recently created accounts to prevent frauds and abuses of its social media platform.
Create a Facebook Page
The page can be on any topic you like. It could even be empty for the purpose of this guide.
For your new page, as a minimum requirement, you only need to define a title. Everything else will not affect this guide.
