How Difficult Is To Get the Google Analytics Certification?

© Franco Folini

I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get the Google Analytics Certificates. I had never done it, so I decided to take the Beginner and Advanced certificates to experience it myself.

Google Analytics for Beginners Certificate

I started with the Google Analytics for Beginners. This is the entry level certificate. I’m not trying to mislead you, but this certificate is super easy. My Digital Marketing students should be able to pass it as soon as they finished my class. The assessments questions are really easy and the certification covers all the basic of Google Analytics, from the purpose to standard reporting.

Here is the list of topics grouped by units. The entire certification process, from watching the videos to taking the tests will take between 4 and 6 hours.

Unit 1: Introducing Google Analytics

• Lesson 1: Why digital analytics?
• Lesson 2: How Google Analytics works
• Lesson 3: Google Analytics setup
• Lesson 4: How to set up views with filters

Unit 2: The Google Analytics Interface