eCommerce Tip #157: Don’t Let Your Customer Guess About Shipping Fees or Your Return Policy.

On every product page, always include clear shipping and return information so that your customers are aware of them before their purchase.

Also make sure you have a visible and easy to find contact page or a chat option so that customers can easily contact you, should an issue or question arise.

Franco lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Land of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com