eCommerce Tip #156: Negative Reviews Can Really Help You. Don’t Ignore Them

When showing reviews on a product page, don’t hide negative reviews. Consumers will trust an imperfect score of 4.75 better than a stellar 5.0.

Also, list plenty of reviews. Your users want to know that your business has an engaged following before making a purchase decision.

Here are some interesting results from a Google Survey that ReviewInc did on January 2022.

Franco lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Land of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com