eCommerce Tip #155: Always Follow Up On Abandoned Carts. Use Automation and Make It Personal

Following up on abandoned carts is essential to building a relationship with our future customers and an opportunity to increase Conversion Rate and AOV eventually. With Marketing Automation, we can customize each follow-up to support our users, help them make a decision, and not annoy them!

Franco lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Land of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com