eCommerce Tip #148: Maker Sure Your Content Talks More About Your Customers Than Your Brand

Before posting new content, divide your sentences into two lists:

1. Sentences about your (future) customers, their pain points, the benefits they will get by using your products or services
2. Sentences about how great you are and how reliable and successful is your brand.

The first list (about your customers) must be significantly longer than the 2nd one (about your brand).

Franco lives and works in the eCommerce territory, a wild area between the Kingdom of Technology and the Land of Marketing. He speaks fluently the language of both realms. For many years, Franco has been helping people bridge the divide and successfully collaborate.

If you want to find out more about Franco, visit his LinkedIn profile or send him an email folini[at]gmail.com