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ChatGPT vs. Google and the future of SEO
ChatGPT is challenging Google’s dominance in the search engine field with a radically new approach based on Machine Learning. Instead of providing links to websites with the information, ChatGPT provides the answers on its pages. This seems to be making SEO and organic searches obsolete, but the story is more complicated than that!
The sudden success in popularity and usage by ChatGPT, with 1 million users in 5 days, shows us that there can be great alternatives to the search engines we use daily.
I don’t know the Google plans, but I will not be surprised to see something like the ChatGPT appearing on a box on the side of the Google SERP (result pages). If and when this happens, it will be the end of organic results and SEO. Google organic will stop being the primary source of visitors to our websites. Another casualty of such changes will be the traffic to our websites.
I see a near future where tools like ChatGPT and Google will answer most of the queries and questions directly on their pages without the need for the users to visit our websites, despite being the source of information.
To confirm my vision, Google is already feeling the heat of chatGPT as a viable alternative to its search engine. It has been less than a week since ChatGPT opened its pages to regular users, and Google is already…
