ChatGPT vs. Google and the future of SEOChatGPT is challenging Google’s dominance in the search engine field with a radically new approach based on Machine Learning. Instead of…Dec 16, 202212Dec 16, 202212
eCommerce Tip #159:“Don’t let your customers dictate your pricing or product’s customization options. Customers can share their pain points. And, of course…Apr 28, 202250Apr 28, 202250
eCommerce Tip #158: Without Adding Friction, Always Recommend Upsell Products Before CheckoutBefore the checkout, make sure to offer your customer an upsell option.Apr 27, 202250Apr 27, 202250
eCommerce Tip #157: Don’t Let Your Customer Guess About Shipping Fees or Your Return Policy.On every product page, always include clear shipping and return information so that your customers are aware of them before their purchase.Apr 27, 20224Apr 27, 20224
eCommerce Tip #156: Negative Reviews Can Really Help You. Don’t Ignore ThemWhen showing reviews on a product page, don’t hide negative reviews. Consumers will trust an imperfect score of 4.75 better than a stellar…Apr 27, 2022Apr 27, 2022
eCommerce Tip #155: Always Follow Up On Abandoned Carts. Use Automation and Make It PersonalFollowing up on abandoned carts is essential to building a relationship with our future customers and an opportunity to increase Conversion…Apr 27, 202246Apr 27, 202246
Published ineCommerce & Marketing Best TipseCommerce Tip #154: Be Very Careful Where You Place Your Social Media ButtonsHaving Social Media links and buttons on your site is important, but remember that you are on Social Media to drive visitors to your site…Apr 27, 2022Apr 27, 2022
Published ineCommerce & Marketing Best TipseCommerce Tip #153: eCommerce is Much More Than Software, It’s A new Type of BusinessDon’t think about eCommerce as digital-only technologies and processes. Instead, carefully plan and organize eCommerce logistics…Apr 27, 202220Apr 27, 202220
Published ineCommerce & Marketing Best TipseCommerce Tip #152: When Analyzing You Data Be Aware of the Confirmation BiasData is a powerful source of information for marketing and eCommerce: from hints for new opportunities to flags of current or upcoming…Apr 19, 202218Apr 19, 202218
eCommerce Tip #151: Each Social Media is different! Use each platform specific features and styleDon’t bother to post on all Social Media. Never post on different Social Media the same content. Instead, always adopt the style and format…Apr 18, 2022Apr 18, 2022
Published ineCommerce & Marketing Best TipseCommerce Tip #150: Leverage FOMO by Using Social ProofLeverage Social Proof by showing on your eCommerce pages, with a small popup, that other people are buying your products/services, or…Apr 14, 2022Apr 14, 2022
eCommerce Tip #149: Leverage FOMO by Showing Sold Out ProductsIf your eCommerce is selling hard to replace products (like hotel staying, flight tickets, jewelry, etc.), consider displaying sold-out…Apr 13, 2022Apr 13, 2022
eCommerce Tip #148: Maker Sure Your Content Talks More About Your Customers Than Your BrandBefore posting new content, divide your sentences into two lists:Apr 13, 2022Apr 13, 2022
I wrote a Chrome Extension to perform on-page SEO analysisThe purpose of an HTML page is to provide content, styles, or behaviors to the browser to visually render the page and manage the…Sep 16, 2021Sep 16, 2021
How is Machine Learning Changing Product Recommendations?Machine Learning and Artificial Intelligence tools are gradually becoming more and more affordable. Over time, the cost of ML technologies…Jul 22, 2021Jul 22, 2021
What Is The GAIQ Certificate, And How To Get ItGoogle Analytics Individual Qualification, or GAIQ, is a certification released by google to people passing the certification exam. It’s…Jul 20, 2021Jul 20, 2021
Google Analytics Custom Events: from Clicks to ReportsGoogle Analytics can track almost any event happening on your website. If you don’t know how to configure your tracking system to capture…Jul 14, 2021Jul 14, 2021
How To Create Facebook Audiences & Campaigns Without a Business AccountFacebook is the world’s largest social media giant. Over 2.85 billion users in the world use Facebook to connect with family and friends…Jul 14, 2021Jul 14, 2021
How Difficult Is To Get the Google Analytics Certification?I wanted to encourage my Digital Marketing Bootcamp students and everybody that for any reason has or plan to use Google Analytics to get…Jul 13, 2021Jul 13, 2021
Is Google Ads Search Certification Worth Getting?After recommending my Digital Marketing Bootcamp students multiple times to take the Google Ads Search Certification test (and get the…Jun 30, 2021Jun 30, 2021
